Business Unit 1

This unit focuses on the market and introduces students to the dynamic relationship between businesses, customers, and employees. Students explore how organisations identify opportunities, meet customer needs, and build competitive advantage through effective marketing strategies.

The unit also examines market structures, research methods, and the marketing mix, alongside the role of people in business success. Students will also look at recruitment, training, motivation, and leadership.

Students will explore the qualities and objectives of entrepreneurs with real world examples, developing skills in analysis and evaluation of business decisions.